Dane KennedyDPK Air Conditioning
+$250K profit.
Without adding more field staff.
A stronger team. Better conversion.
More confidence as a leader and a business
that no longer depended on Dane for everything.
+$250K profit
Achieved in 10 months. Consistent year-on-year since.
+30%
Team efficiency
0
Additional field staff
The challenge
A good business that was working harder than it needed to.
What changed
Better people. Clearer expectations. Stronger accountability.
The outcome
More profit from a more capable business.
The business was doing well.
But Dane was carrying too much of it.
On the surface, DPK was a successful business. Underneath, efficiency and profit weren’t where they should have been. Managing the team was consuming Dane’s time and he wasn’t always confident he was making the right calls.
The answer wasn’t simply more people.
We got clear on what good performance looked like. That meant addressing the people who weren’t the right fit, giving the right people clearer expectations, and introducing a job coordinator to real targets. The result was a more accountable team and better performance.
Improve conversion.
Reduce the reliance on Dane.
We introduced a salesperson to improve conversion and take pressure off Dane. The first hire wasn’t right, but the second was a strong fit and the results followed.
More from the team already there.
This wasn’t about growing headcount. It was about getting the existing team working better. Clearer responsibilities, better accountability and improved conversion led to higher efficiency and profit.
The business changed because
Dane changed how he led it.
The financial result matters. But it wasn’t the only result. Dane became more confident making decisions, clearer about what he expected from his people and more willing to make the calls the business needed. He moved further into his role as director and the business became more capable without being dependent on him.
The outcome
A more profitable business.
A stronger team. A more confident leader.
Want more profit without simply adding more people?
If your business is performing but too much still depends on you or you know the team could be producing more let’s work out what’s actually holding it back.