Executive Business Coaching. Reach Peak Performance.
Strengthen your business structure, elevate your leadership and decision-making, and build a business in total alignment with your personal and professional goals.
APEX is an executive business coaching program for established businesses that need tailored support to put the final pieces of the puzzle in place.
At this stage, progress often requires an external, objective perspective from someone who has been in the same position and understands the challenges that come with growth.
When Apex Executive Business Coaching Becomes the Right Fit
If your business has reached $10 million or more in revenue, executive business coaching can help you strengthen leadership, culture, profitability and strategic execution.
This is where APEX provides value, combining experience, proven frameworks, and a fresh perspective to create meaningful, measurable results.
This is not a course or group program.
It is a tailored strategic partnership designed to help your business operate at a higher level.
Best suited for businesses generating $10M+ in revenue.
Who APEX Executive Business Coaching Is For
APEX executive business coaching is for founders, executives and leadership teams preparing for the next stage of leadership, performance and sustainable growth.
For founders and leadership teams who have built a successful business but recognise that the next stage requires something more, stronger leadership, clearer decision-making, or just better structure and alignment.
Or you want the right support to make the journey easier, to validate your plans, strengthen your strategy, and bring your team and culture back into alignment.
Working together may be right if your business:
- Is established and operating at scale ($10M+)
- Has increasing complexity across teams or management
- Needs stronger leadership capability and accountability
- Requires better alignment across the leadership team
- Is still too reliant on the founder day to day
- Is focused on long-term, sustainable growth
- And where the owner wants to step back and get more time back.
APEX helps you shift your business from where it is now to where you want it to be.
What APEX helps you achieve.
Through tailored executive business coaching, APEX improves how you lead and set standards, how your senior people make decisions, and how strategic priorities are planned and executed.
The goal is not just growth. It’s building a business that is stronger from leadership through to execution, with a self-motivated culture, consistent profits aligned to targets, and less dependence on the owner.
(If you’re curious book a call and see if APEX is a fit or not)
What’s included in APEX.
APEX is designed for businesses that require a higher level of strategic and leadership support.
The program includes:
High-level business coaching and strategic guidance
Leadership development for founders and management teams
Support building accountability and structure across the business
Long-term planning and growth strategy discussions
Tailored support for complex business challenges
Ability to attend the 2 x in person EDGE events with your general manager or SNR leader
Why APEX is different.
APEX is not a more advanced version of entry-level coaching.
It is a strategic partnership for businesses that have already built strong foundations and are now focused on the next level of leadership, structure, and performance.
At this stage, the priorities shift to:
- Bringing on or strengthening a general manager
- Building a capable and aligned leadership team
- Improving decision-making at an executive level
- Creating a clear long-term strategy
- Increasing efficiency and profitability
- Documenting systems and processes across the business
- Strengthening alignment across teams
- Positioning the business to become a saleable asset
This is not a one-size-fits-all program.
It is a tailored partnership built on mutual respect, where support is shaped around the specific challenges that come with transitioning from founder to leader.
The framework behind APEX.
APEX is built on ARC’s proven 10 Fundamentals of Business that are the same for a start up to $50 million dollar enterprise.
These fundamentals provide the structure required to build a high-performing, sustainable organisation, and in APEX they are applied at a leadership level and flow through the organisation.
What you’ll walk away with.
If you do the work and commit to evolving as a leader, you will walk away with:
Clear, aligned personal and professional goals
Stronger systems, processes, and accountability
A defined strategic direction for your business
Greater clarity in your role as a leader, with clear expectations across the team
Strong leadership alignment, with your team moving in the same direction
People management tools embedded into the culture
A clear financial plan with targets, aligned with your financial team
A business that operates with less reliance on the founder
Execution frameworks embedded across the organisation, creating transparency and consistency
Less stress, more confidence in how the business operates and more contentment
Ready to build a stronger leadership-led Business?
If your business has reached the point where you’ve had enough of the current day-to-day and want more from both life and business, the first step is a conversation, so we can:
- Get to know each other personally and understand if there is a strong fit
- Gain a clear understanding of your business, challenges and goals
- Identify the key priorities for your next stage of growth
- Determine what the right support could look like to achieve your goals within your timeframes
- Build trust in each other and determine whether moving forward makes sense
You can also learn more about Andrew Redding and his broader business insights on his personal site.
Frequently asked questions.
Is APEX only for larger or more established businesses?
Yes. APEX is designed for established businesses (typically $10M+) that require leadership-level support rather than foundational or growth stage coaching.
How is APEX different from EDGE?
EDGE focuses on building structure, systems, and execution in growing businesses (typically $1M–$10M).
APEX focuses on leadership alignment, strategic direction, and high-level decision-making in more established businesses.
It is highly customised, aligning with what the owner wants to achieve, whether that’s increased profit, sustainable growth, stepping back from the business, or preparing for a future sale.
Is APEX suitable for leadership teams as well as founders?
Yes. APEX works across both the founder and the leadership team to improve alignment, accountability, and overall performance.
The goal is to ensure the business is not reliant on one individual, but supported by a capable and aligned leadership group.
What type of support is included in APEX?
APEX includes high-level coaching, strategic planning, leadership development, and ongoing accountability tailored to your business.
It also includes access to the SPARC online program to ensure the core fundamentals are in place and nothing critical has been missed.
Can APEX help reduce founder dependency?
Absolutely. One of the key outcomes of APEX is building a business that can operate effectively without relying on the founder for every decision.
What happens in the strategy call?
During the strategy call, we assess your current position, identify key opportunities, and determine whether APEX is the right fit for your business.
It also gives you the opportunity to meet Andrew, understand how he works, and decide whether it’s the right partnership for you.