Gain the Competitive Edge

A practical, hands-on business coaching program for growing businesses ready to grow with more structure, stronger teams, and better profits.

EDGE is designed for businesses doing over $1 million that are ready to move beyond reactive growth, but are still heavily reliant on the owner day to day and are not seeing the reward for their effort or know the business isn’t achieving its full potential.

We help you build more profit, better structure and the teams needed to scale with more control, consistency, and less problems so your business moves forward every month, not just when you’re involved.

Best for businesses doing $1M – $10M in revenue.

Business Coaching for Growing Businesses That Need More Structure

Built for Business Owners Ready for the Next Stage.

EDGE is designed for business owners who have built momentum but are starting to feel the pressure that comes with it.

Revenue is growing, but the business still relies heavily on the owner. Systems are inconsistent, accountability is lacking, and profit isn’t where it should be.

EDGE helps bring the structure, leadership, and execution needed to move beyond this stage.

This program works best for owners who:

Are typically doing $1M – $10M in revenue
Have some momentum but lack structure and consistency
Still rely heavily on the owner
Have team, performance, or accountability challenges
Are growing revenue but not seeing enough profit
Are ready to build stronger systems and take control

EDGE is for business owners who are ready to move beyond reactive growth and build a business that performs with structure, clarity, and accountability.

The 10 Fundamentals of Business.

At the core of the EDGE program is ARC’s 10 Fundamentals of Business framework. These fundamentals create the structure required to grow a business sustainably.

Learn, execute, lead.

EDGE is built around practical learning, immediate execution, and leadership development.

Every part of the program is designed to help you:

Focus on what is most time sensitive and matters most to actually move the business forward
Make decisions of your numbers and data
Remove key roadblocks holding your business back
Develop alignment and stronger leadership habits to strengthen your team
Build systems and processes that support growth

This is not about theory.

It’s about implementing what works and moving your business forward from where it is to where you want it to be.

How EDGE works.

EDGE is guided by our 10 Fundamentals Framework, as a fully customised one-on-one program, the focus is always tailored to your business.

Your coaching is aligned to your specific goals and requirements, identified during pre-onboarding conversations and refined through your in-business two-day onboarding.

EDGE combines one-on-one consulting, group coaching, and in-person planning workshops.

Step 1: Onboarding & Planning

Step 2: Execution & Momentum

Step 3: Leadership & Growth

By the end of the first year, most business owners achieve 5 years worth of business improvement in just 12 months.

In-person strategy workshops.

The EDGE Program includes in-person planning workshops designed to help business owners step out of day-to-day operations and focus on strategy.

We don’t do this every quarter as it’s not necessary with the level of support you receive throughout your membership. We break this down into two (2) workshops per year, in-person, with the other group members.

These workshops ensure you stay aligned and driven to maintain momentum toward your goals.

What you’ll walk away with.

EDGE helps you move from reactive growth to a business that operates with structure, clarity, and control.

The goal is not just more revenue, it’s building a business that achieves your individual goals, performs better, runs more efficiently, and relies less on the owner day to day.

Through the program, you will:

Gain clear purpose and direction for business and life

Have a clear 12-month business plan with defined priorities

Improve knowledge and understanding of all your numbers and data

Improve profit and have better control of your cash flow and money management

Implement an execution framework that drives consistent progress

Create a more predictable and structured sales pipeline

Strengthen systems and processes across the business so your not needed for everything

Improve team structure, roles, and accountability

Develop leadership tools and habits that drive performance

Introduce reporting and metrics that support better decisions

Reduce day-to-day reliance on the owner

The result is a business that runs with greater structure, stronger performance, and more control as it continues to achieve your personal and professional goals.

The EDGE Investment

EDGE is a 12-month program designed to deliver measurable results in your business.

Year 1 Investment has a unique tiered pricing structure that is more in the first 3 months and continues to reduce each quarter as you get ready to transition to Year 2.

Year 1 includes

Includes:

One-on-one Coaching
Strategic planning support
Leadership and accountability guidance
Operational and performance support
Implementation support
ARC EDGE community access

Year 2 onwards

Focused on maintaining momentum, refining systems, and continuing growth.

Trusted by Business Owners across Australia.

EDGE is built on ARC’s proven business framework and trusted by business owners who have used these principles to improve performance, strengthen their systems, and scale with greater structure and control.

Explore real examples of how ARC clients have achieved these short term results and continue to build long lasting returns year on year.

After working with Andrew for over 4 years, I’ve scaled my business, doubled the team and turnover, and stepped out of day-to-day tasks for more freedom. Andrew’s no-BS approach, systems, and processes have strengthened our team, culture, and profitability, making leadership and management far easier. Highly recommend his coaching to grow as a leader and achieve actionable goals.

Andrew’s 10 Fundamentals of Business course provides a well-structured foundation for strengthening business acumen. He breaks down essential principles into clear, actionable strategies, making complex concepts easy to understand and apply. Each lesson is immediately useful, with a balance of theory and real-world examples. I highly recommend this course to anyone wanting to build a solid understanding of business fundamentals — it’s a valuable investment in both professional and personal growth.

Andrew coached me for 9 months and taught me how to run a business successfully. Our profits increased dramatically, the business grew, and our team is stronger. He’s a wealth of knowledge and extremely detailed in his approach to both life and business. Highly recommend.Highly recommend Andrew and the team at ARC Business Development, cant wait for what the future holds with the new skills I've learnt and continued coaching of the ARC Team.

I’ve worked with Andrew at ARC for over 3 years and he’s completely turned my business around. The ongoing check-ins keep me on track. If your business is struggling, needs growth, or you want to become a more efficient owner, give ARC a go — you won’t regret it.

PS: Don’t just listen to us, Google and call any business owner that is or has worked with us and ask if you should do the same.

Ready to take control of your Business?

EDGE is not for everyone.

It is designed for business owners who are ready to commit to growth, implement the fundamentals properly, and take full ownership of their business.

You can also learn more about Andrew Redding and his business insights on his personal site.

If you are ready to take the next step, the first step is a conversation.

Frequently asked questions.

What is EDGE?

EDGE is ARC’s one-on-one coaching program for growing businesses that need stronger systems, better accountability, clearer priorities, improved profitability, and more operational control.

Who is EDGE designed for?

EDGE is designed for business owners whose business is growing but still feels too reactive, too dependent on the owner, or lacking the structure and systems needed for stronger performance.

How is EDGE different from SPARC?

SPARC is designed to build stronger foundations and improve understanding of the business fundamentals. EDGE is more focused on helping growing businesses improve systems, accountability, operational control, and performance.

What problems does EDGE help solve?

EDGE helps solve issues such as weak systems, poor accountability, inconsistent follow-through, low profit, lack of structure, and businesses that rely too heavily on the owner.

Does EDGE help improve systems, accountability and profitability?

Yes. EDGE is specifically designed to help growing businesses improve systems, accountability, profitability, and day-to-day operational control.

Is EDGE suitable for growing businesses that feel stuck in day-to-day operations?

Yes. EDGE is well suited to growing businesses where the owner feels too involved in daily problem-solving and needs stronger systems, priorities, and accountability to move forward.