Chris PantonPrime Wholesale
From an idea in the market to nearly $1M in monthly sales.
A clear plan, strong execution and the confidence
to know when bigger is not better.
$75K → $900K
Monthly revenue in 18 months.
Rapid
National growth
Full
Warehouse and logistics operation
The challenge
An opportunity, strong industry relationships and a business yet to be built.
What changed
A clear business model, strong fundamentals and Chris developing into the leader the business needed.
The outcome
Rapid national growth, a capable team and ultimately the choice to decide when bigger was not better.
An opportunity in the market.
While working in the mining sector, Chris saw a gap in the market. Smaller air-conditioning companies needed better access to equipment and materials, but the existing supply model wasn’t serving them well.
A model built for growth.
Andrew provided the initial capital, supplier relationships and operating base. Chris stepped in to build and lead the business day to day. With a clear plan, structure and disciplined execution, Prime grew quickly, expanding the team, warehouse and customer base.
Rapid growth created a new challenge.
As Prime expanded and gained market share, pressure from suppliers increased. Large national competitors pushed back and key suppliers made their position clear. Staying small wasn’t an option, but continuing to scale in that environment wasn’t sustainable.
Knowing when bigger is not better.
We went deep into planning, running multiple strategy sessions and stress-testing the business direction and personal priorities. The conclusion was clear. It was time to pivot.
A new opportunity, built on the same principles.
Andrew bought out Chris’s shares and continued operating Prime at a more stable level alongside Valley Air, before eventually selling the businesses three years later. Chris went on to build a new business in the mining sector, applying the same structure, thinking and discipline, aligned with his long term goals and lifestyle.
The outcome
Not just rapid growth, but the ability to recognise
when the business no longer fits.
Thinking about a new opportunity or ready to take your next step?
Let’s talk about what’s possible and what it could look like for you.