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Delivering Results. Driving Change.








The Impact We've Had On Small Businesses... Just Like Yours

How Strategic Planning Took a Startup From $75K to $900K Months in 18 Months
Chris scaled Prime from $75K to $900K monthly revenue in 18 months until supplier politics destroyed everything overnight. But here’s what matters: the systems he built are bulletproof. He’s already rebuilding, and this time it’s unstoppable.

This Leadership Framework Boosted Team Efficiency 40% Without Adding Field Team
Dane increased profit by $250K in 10 months with the same field team. Three consecutive record months, 55% quote win rate, zero discounting. The secret: confidence to fire bad clients and the systems to serve good ones properly

The Financial Framework That Saved a Business From $180k Debt & Bankruptcy (and turned it into a $100,000/mo success)
Dave was $180K in debt and three weeks from closing. Eight months later: debt eliminated, consistent $100K+ months, Fridays completely off. The difference? Stopping the bleeding first, then building systems that made firefighting obsolete.

How A Delegation System Let a 26-Year-Old Move Interstate And Open A Second Location And Saw Both Locations Grow
Jacob built New Edge to $1.1M, then moved 1,000km away and opened a second location. Normally, this would mean both locations would suffer, but Jacobs actually got better and grew without him there 24/7. Seven full-time staff now run operations while he focuses on strategy. This is what happens when systems replace the owner as the bottleneck.

How One Execution Framework Doubled Trae’s $1.5M Revenue and Cut His Workload to 3.5 Days A Week
Trae doubled revenue to $3.5M while cutting his work week to 3.5 days. No theory, no fluff, just systems that turned a trailer manufacturer into a local business empire. The kicker? He bought his dream farm before turning 26, while his competitors are still answering calls at midnight.
The ARC Team
Meet The Faces Behind The Brand

Andrew Redding
Purposeful Entrepreneur | The Practical Business Coach
Andrew Redding is a no-nonsense entrepreneur and business coach who helps business owners cut through the noise and achieve real results.
After leaving school at Year 10, he built Valley Air-Conditioning into a $10M+ business with a team of 50, later developing the 10 Fundamentals of Business – a framework for sustainable success.
As the founder of ARC Business Development, Andrew works with business owners ready to scale, execute, and take control of their business and life. His coaching is built on proven strategies, real accountability, and a relentless focus on results.

Katie Wallace
Operations Manager | The Architect of Order
Katie has built businesses, led teams, and mastered the art of turning chaos into structure. With a background in operations, sales, events, and finance, she creates seamless systems that keep businesses running smoothly.
Beyond strategy and spreadsheets, she’s passionate about mentoring young women into leadership. A self-confessed control freak (in the best way), she brings warmth, humor, and no-nonsense efficiency – keeping the wheels turning even when everything else is up in the air.

Simon Bernasconi
Head of Strategy | The Process Visionary
Simon Bernasconi is the Head of Strategy at ARC Business Development, where he drives creative direction, marketing strategy, and internal operations.
With a background in business coaching, marketing, and technical operations, he’s passionate about solving problems, optimising processes, and helping businesses grow.
Originally from Australia, Simon now lives in the Philippines. When he’s not refining systems, he’s training in Muay Thai, running, or exploring the outdoors – all with a mindset of continuous growth.

Janelle Baluyan
Marketing Manager | The Connection Curator
After 11 years in marketing at a Fortune 500 company, Janelle left corporate to build a life on her terms. Now, she runs two businesses – one improving construction quality, the other delivering tailored marketing and creative solutions.
Passionate about purposeful work, she helps businesses craft the right message, connect with the right audience, and turn strategy into success.

Fadzli Fauzi
Senior Creative | The Brand Visionary
Fadzli Fauzi is a seasoned creative with expertise in brand strategy, graphic design, and art direction.
Before joining ARC, he led creative projects for major brands like Disney, Paramount, Mazda, and Qatar Airways. His experience spans PR, events, music, sports promotions, and corporate branding.
With a keen eye for detail and a passion for storytelling, Fadzli ensures ARC’s brand and messaging are both impactful and visually compelling.

Nick Maier
Messaging Designer | The Conversion Artist
Nick is a copywriting and marketing fanatic. Since 2013 he has been designing conversion systems and crafting simple, compelling, clear messages spanning across a variety of industries
With extensive advertising knowledge and experience, he loves the art and science that lies behind growing purpose-driven businesses
Away from work he loves playing social basketball, spending time in nature, reading, and enjoying some (legal) bootleg Bob Dylan music.

Mona
Marketing Assistant | The Storyteller
Mona is a marketing professional based in the Philippines with a focus on multimedia creation. With a background in psychology, she sees marketing as a way to connect with people by understanding what they feel and need, then turning those insights into stories and visuals that people remember.
Now growing her journey with ARC, Mona combines her understanding of people with design and strategy to create content that not only captures attention but also builds real connections. Beyond work, she finds inspiration in hiking and exploring the islands of the Philippines, always seeking new perspectives to bring into her craft.