Expert Small Business Coaching Backed by Experience
Real results, not just advice
from a business coach who’s built and grown businesses firsthand.
Every business owner wants to make a good living and build a life with more freedom, more choices, and more time for what really matters. There are countless ways to earn – but you’ve chosen to build a business. We’ve chosen to help you make it work.
Led by an experienced small business coach, ARC Business Development exists to support business owners at every stage of growth – helping you develop the clarity, structure, and habits you need to move forward, not just in business, but in life.
Because real growth means more than just revenue. It means building a business that works for you – one that supports your family, your team, and the life you want to live. Our long-term vision is to see business owners like you succeed on your terms and make a meaningful difference in the world through your work.
Our Story
Andrew Redding is a seasoned business coach and accomplished entrepreneur known for his no-nonsense approach to success. Born and raised in Australia, Andrew’s journey is a testament to the power of hard work and determination. Leaving school at the end of Year 10, he embarked on an air conditioning and refrigeration apprenticeship in 2000, quickly excelling and laying the groundwork for his future in business.
In 2009, Andrew founded Valley Air-Conditioning, a venture that would grow into a thriving enterprise with a workforce of 50 and over $10 million in annual sales within a decade. Alongside this success, Andrew explored multiple business ventures, amassing a wealth of experience and developing what he calls the “10 Fundamentals of Business.”
Today, Andrew is the driving force behind ARC Business Development, where he mentors a select group of business owners, helping them overcome challenges, scale their operations, and achieve real measurable results. Andrew’s coaching is built on a foundation of straightforward advice, practical strategies, and a commitment to accountability.
Our values
We are role models at all times
How we carry ourselves, what we say, do or don’t do is seen by others – whether it’s fellow group members, your own team, or customers. We must lead by example, showing excellence in everything we do. Our actions speak louder than words and should inspire others to strive to be their best.
Everything we do, we teach – Everything we teach, we do
First, practice what you preach. Then, adopt the mindset of teaching others what you learn. This approach not only reinforces and embeds our own learning, but also ensures that we teach and share key points with our teams. We document, systemize, and simplify lessons to make it easy to implement in our business.
Extreme ownership and continual improvement
We take full responsibility for every situation and look at ourselves first – asking, “What could I have done better?” We don’t make excuses or blame others, external factors, or luck. Instead, we debrief, learn from every experience, and focus on continual improvement.
We value effective communication
We are always respectful, open, and honest with each other and our clients. Being direct and truthful allows people the opportunity to grow, learn, and improve. If we have something to say, we say it to the person’s face – we don’t talk behind anyone’s back.
We get shit done
Following through on your word with action will define others people’s view of you and build your reputation. So manage your time and be outcome focused with getting your strategic and operational priorities done. No fluff, no wasting time – just results.
Who shares wins
We are an open book group that wants the best for each other, just as much as for ourselves. We share knowledge, strategies, our own lessons learnt and support wherever we can. A team always achieves more than an individual, so be the team member who lifts the whole group and contributes to everyone’s success.
We are genuinely nice people
We’ll spend a fair bit of time together in this group, and I want to invest in helping people who are not only successful but also genuinely good people. If we’re taking time away from our families to grow and improve our businesses, there’s no tolerance for assholes, backstabbers, or people who are just not good people at their core.
Self-Awareness
We continually develop our self-awareness. It’s a skill that takes focus and evolves as we do, enabling us to recognise and navigate our own emotions as well as those of others. Self-awareness helps us adapt in the moment, make better decisions, and positively impact every aspect of life and business.
OUr Team
We’re a team of business builders, problem-solvers, and strategists.
We’ve worked in, built, and helped scale businesses. We’ve seen what works (and what doesn’t) from the inside out.
When you work with us, you’re not getting theories. You’re getting real-world strategies, a proven system, and a team committed to your success.
Andrew Redding
Purposeful Entrepreneur | Practical Business Coach
Learn More About Andrew
Andrew Redding is a no-nonsense entrepreneur and business coach who helps business owners cut through the noise and achieve real results.
After leaving school at Year 10, he built Valley Air-Conditioning into a $10M+ business with a team of 50, later developing the 10 Fundamentals of Business – a framework for sustainable success.
As the founder of ARC Business Development, Andrew works with business owners ready to scale, execute, and take control of their business and life. His coaching is built on proven strategies, real accountability, and a relentless focus on results.
Katie Wallace
Operations Manager | The Architect of Order in a World of Chaos
Learn More About Katie
Katie has built businesses, led teams, and mastered the art of turning chaos into structure. With a background in operations, sales, events, and finance, she creates seamless systems that keep businesses running smoothly.
Beyond strategy and spreadsheets, she’s passionate about mentoring young women into leadership. A self-confessed control freak (in the best way), she brings warmth, humor, and no-nonsense efficiency – keeping the wheels turning even when everything else is up in the air.
Simon Bernasconi
Head of Strategy | The Growth Engineer
Learn More About Simon
Simon Bernasconi is the Head of Strategy at ARC Business Development, where he drives creative direction, marketing strategy, and internal operations.
With a background in business coaching, marketing, and technical operations, he’s passionate about solving problems, optimising processes, and helping businesses grow.
Originally from Australia, Simon now lives in the Philippines. When he’s not refining systems, he’s training in Muay Thai, running, or exploring the outdoors – all with a mindset of continuous growth.
Fadzli Fauzi
Senior Creative | The Brand Visionary
Learn More About Fadzli
Fadzli Fauzi is a seasoned creative with expertise in brand strategy, graphic design, and art direction.
Before joining ARC, he led creative projects for major brands like Disney, Paramount, Mazda, and Qatar Airways. His experience spans PR, events, music, sports promotions, and corporate branding.
With a keen eye for detail and a passion for storytelling, Fadzli ensures ARC’s brand and messaging are both impactful and visually compelling.
Janelle Baluyan
Marketing Manager | The Connection Curator
Learn More About Janelle
After 11 years in marketing at a Fortune 500 company, Janelle left corporate to build a life on her terms. Now, she runs two businesses – one improving construction quality, the other delivering tailored marketing and creative solutions.
Passionate about purposeful work, she helps businesses craft the right message, connect with the right audience, and turn strategy into success.
Get Clear.
Get Focused.
get growing.
You don’t need more information. You need the right strategy. Let’s build a business that works for you – without wasted time, effort, or guesswork.
