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Delivering Results. Driving Change.

The Impact We've Had On Small Businesses... Just Like Yours

The ARC Team

Meet The Faces Behind The Brand

Andrew Redding

Purposeful Entrepreneur | The Practical Business Coach

Andrew Redding is a no-nonsense entrepreneur and business coach who helps business owners cut through the noise and achieve real results.

After leaving school at Year 10, he built Valley Air-Conditioning into a $10M+ business with a team of 50, later developing the 10 Fundamentals of Business – a framework for sustainable success.

As the founder of ARC Business Development, Andrew works with business owners ready to scale, execute, and take control of their business and life. His coaching is built on proven strategies, real accountability, and a relentless focus on results.

Katie Wallace

Operations Manager | The Architect of Order

Katie has built businesses, led teams, and mastered the art of turning chaos into structure. With a background in operations, sales, events, and finance, she creates seamless systems that keep businesses running smoothly.

Beyond strategy and spreadsheets, she’s passionate about mentoring young women into leadership. A self-confessed control freak (in the best way), she brings warmth, humor, and no-nonsense efficiency – keeping the wheels turning even when everything else is up in the air.

Simon Bernasconi

Head of Strategy | The Process Visionary

Simon Bernasconi is the Head of Strategy at ARC Business Development, where he drives creative direction, marketing strategy, and internal operations.

With a background in business coaching, marketing, and technical operations, he’s passionate about solving problems, optimising processes, and helping businesses grow.

Originally from Australia, Simon now lives in the Philippines. When he’s not refining systems, he’s training in Muay Thai, running, or exploring the outdoors – all with a mindset of continuous growth.

Janelle Baluyan

Marketing Manager | The Connection Curator

After 11 years in marketing at a Fortune 500 company, Janelle left corporate to build a life on her terms. Now, she runs two businesses – one improving construction quality, the other delivering tailored marketing and creative solutions.

Passionate about purposeful work, she helps businesses craft the right message, connect with the right audience, and turn strategy into success.

Fadzli Fauzi

Senior Creative | The Brand Visionary

Fadzli Fauzi is a seasoned creative with expertise in brand strategy, graphic design, and art direction.

Before joining ARC, he led creative projects for major brands like Disney, Paramount, Mazda, and Qatar Airways. His experience spans PR, events, music, sports promotions, and corporate branding.

With a keen eye for detail and a passion for storytelling, Fadzli ensures ARC’s brand and messaging are both impactful and visually compelling.

Nick Maier

Messaging Designer | The Conversion Artist

Nick is a copywriting and marketing fanatic. Since 2013 he has been designing conversion systems and crafting simple, compelling, clear messages spanning across a variety of industries

With extensive advertising knowledge and experience, he loves the art and science that lies behind growing purpose-driven businesses

Away from work he loves playing social basketball, spending time in nature, reading, and enjoying some (legal) bootleg Bob Dylan music.

Mona

Marketing Assistant | The Storyteller

Mona is a marketing professional based in the Philippines with a focus on multimedia creation. With a background in psychology, she sees marketing as a way to connect with people by understanding what they feel and need, then turning those insights into stories and visuals that people remember.

Now growing her journey with ARC, Mona combines her understanding of people with design and strategy to create content that not only captures attention but also builds real connections. Beyond work, she finds inspiration in hiking and exploring the islands of the Philippines, always seeking new perspectives to bring into her craft.