This Execution Framework transformed a chaotic business into a predictable growth machine and shows you why most business owners fail at this one essential and simple system
The Hidden Problem Every Business Owner Faces
Trae was drowning in his own success
At 24, he was running Rivercity Trailers, a premium South Australian trailer manufacturer with 8 staff, decent revenue ($1.5M), and a reputation for quality work
But here’s what Trae’s business wasn’t showing:
- Trae worked 6+ days a week, often nights and weekends as well to make sure things ran smoothly
- Everything critical lived in his head; no systems, no delegation
- Revenue swung wildly month to month (there was no forecasting)
- Staff were either high performers or dead weight (and Trae couldn’t tell which)
- Growth meant more personal hours, not more profit
“We had good people. And a few we shouldn’t have had on the team. But I didn’t know how to manage them properly and let the dead weight go”
The real problem?
Trae had a clear vision but zero structure to execute it and make it a reality. Every step felt like an impossible one because he had no framework to break big objectives into daily actions.
Sound familiar?
The Actual Cost Of Winging It
Here’s what most business owners don’t realize → working without a framework to help you execute doesn’t just slow your growth, it multiplies the impact of every decision (for better or worse)
When Trae started tracking his time, he discovered:
- Strategic Work (planning, systems, team development): 4 hours per week
- Firefighting (urgent problems, repeated issues): 25+ hours per week
- Operational Work (production, sales, admin): 35+ hours per week
What this meant was that for every 1 hour spent planning, Trae spent 6+ hours fixing problems that proper planning would have prevented from happening in the first place
This is what poor execution looks like in reality.
Trae’s Breakthrough: Fundamental #4 in Practice
When Trae reached out, we immediately diagnosed his core issue…
…he had no system to execute on his essential strategies that would grow his business
Trae wasn’t stupid. He wasn’t lazy. He was just using the same approach that keeps 90% of business owners trapped in operational chaos.
The Problem With The Traditional Approach
Most business owners set annual goals like this:
- “Grow revenue to $3M”
- “Hire 4 new staff”
- “Implement better systems”
These aren’t goals, they’re wishes. They’re too big, too vague, and have no execution pathway.
The ARC Execution Framework Solution
We implemented Fundamental #4 of the ARC 10 Fundamentals of Business
The year → quarter → month → week breakdown
Here’s exactly what it looked like for Trae:
YEAR GOAL:
Double revenue to $3M+ while working 25% less
QUARTER 1 PRIORITY:
Build a proper planning and team management structure
- Month 1: Implement project management system for goal tracking
- Month 2: Install job tracking & CRM system
- Month 3: Rebuild in-house accounting from scratch
QUARTER 2 PRIORITY:
Standardize operations and improve team performance
- Month 4: Standardize product lines (cut deadweight SKUs)
- Month 5: Create clear build schedule and budgets
- Month 6: Implement hiring and cultural clarity systems
QUARTER 3 PRIORITY:
Scale sales and marketing systems
- Month 7: Develop sales strategy and scripts
- Month 8: Train team on new sales process
- Month 9: Implement marketing systems for consistent lead flow
QUARTER 4 PRIORITY:
Optimize and prepare for next year’s growth
- Month 10: Review all systems and identify gaps
- Month 11: Plan team expansion and role clarity
- Month 12: Set up 2024 strategic priorities
WEEKLY PRIORITY (for Month 1)
- Week 1 Tasks: Research project management software, test 3 options, choose one
- Week 2 Tasks: Set up annual/quarterly/monthly goal structure in system
- Week 3 Tasks: Train team on new system, establish weekly check-ins
- Week 4 Tasks: Run first monthly review, adjust process based on learnings
The Psychology Behind Why This Works So Well
The Framework Advantage isn’t just organizational, it’s psychological
Before: Overwhelming Goals = Analysis Paralysis
When Trae looked at “double revenue,” his brain couldn’t process the complexity. So he defaulted to working harder on whatever felt urgent.
After: Clear Next Steps = Momentum
When Trae looked at “research 3 project management options this week,” his brain could immediately create an action plan. What needed to be done was clear, simple and straightforward to him.
The secret is that big goals motivate, but small steps create momentum and progress.
The 3 Critical Elements
- Time Boundaries: Every priority has a deadline (quarter/month/week)
- Measurable Outcomes: Success is binary — either achieved or not
- Sequential Logic: Each step builds on the previous one
The Results: Numbers Don’t Lie
Within 18 months of implementing the Execution Framework, this is the transformation Trae saw in himself and his business:
| Metric | Before | After | % Change |
|---|---|---|---|
| Revenue | $1.5M | $3.5M+ | 133% more |
| Team | 8 staff | 12+ staff | 50% more |
| Owner Hours | 6 days/week | 3.5 days/week | 41% less |
| Profit Margin | Baseline | Doubled | 100% more |
| Personal Life | Strained | Bought dream farm at 25 | Priceless |
“The growth was cool, but it wasn’t the real win. That was the fact I’m home for dinner. I work 3.5 days a week. And the business runs without totally relying on me”
Why Most Business Owners Fail at Execution
Reason #1: They mistake activity for progress. Working 80 hours feels productive, but most of it is reactive firefighting
Reason #2: They don’t separate strategic from operational priorities. Everything feels urgent when you don’t have a framework to prioritize
Reason #3: They try to hold the system in their head. Without documented quarterly/monthly/weekly breakdowns, plans become suggestions
Reason #4: They skip the weekly discipline. The framework only works with consistent weekly planning and review
How To Use The Execution Framework Yourself
Step 1: Define Your 12-Month Strategic Priority
Not multiple goals — ONE priority that will transform your business
Examples:
- “Build systems that allow business to run 2 days without me”
- “Grow recurring revenue from $50K to $200K annually”
- “Hire and train team to handle 70% of current operations”
Step 2: Break Into Quarterly Priorities
What must happen each quarter to achieve your annual priority?
Q1: Build out our entire marketing system to generate 10+ quality leads every week
Q2: Improve our sales system so we are closing 50% of all sales opportunities
Q3: Add 2x new full time team members to handle customer delivery so I have more time to focus on strategic priorities
Q4: Generate $100,000+ in sales every month at a 25% profit margin
Step 3: Monthly Priorities
What specific outcome must be achieved each month?
Month 1: Research and planning phase
Month 2: Implementation begins
Month 3: First results and adjustments
Step 4: Weekly Tasks
What actions will you take this week to achieve this month’s Priority?
This is where execution happens. Most business owners skip this step, which is why they fail.
Step 5: Weekly Review and Adjustment
Every Monday: Review progress, identify obstacles, plan next week.
This isn’t optional. Without weekly discipline, the framework becomes another good intention
The Bottom Line
Trae’s transformation wasn’t about working harder or discovering secret strategies.
It was about having a systematic approach to execution.
The Execution Framework took him from chaotic firefighting to predictable growth in 90 days.
Within 18 months, he had the business and lifestyle most owners only dream about.
“It wasn’t just about what to do, it was about how to do it. The plan. The tools. The support with executing. The accountability”
What Happens Next?
The Execution Framework is Fundamental #4 of the ARC 10 Fundamentals of Business
I’ve built and perfected these over the last 15 years of:
- Building and exciting multiple $10M+ business myself
- Supporting business owners with the growth of their businesses and achieving their individuals goals
It’s available to you, for free, inside of ARC Connect
It’s our free community for small business owners where we share the complete methodology for building a business that creates wealth without consuming your life, and provide execution support so you finally see real change and growth
All of the 10 Fundamentals work together:
- Goals & Priorities (Fundamentals 1-2)
- Financial Systems (Fundamental 3)
- Execution Framework (Fundamental 4) ← You are here
- Sales & Marketing (Fundamental 5)
- Operations & Systems (Fundamentals 6-7)
- Team & Leadership (Fundamental 8)
- Reporting & Accountability (Fundamental 9)
- Mindset & Identity (Fundamental 10)
Ready to build your own execution system?
Access the complete Execution Framework workbook and see exactly how Trae broke down his $3.5M growth plan into daily actions inside of ARC Connect.
[Instantly Access ARC Connect HERE →]
P.S. Trae bought his dream farm at 25 while his business grew by 133%. That’s not luck. That’s what happens when you stop winging it and start executing systematically
