Real People.
Real Business Coaching.
Real Results.
Because there’s more people relying on
your business than just you!
Because there’s more people relying on your business than just you!
There’s a big, frustrating issue with the business coaching world - isn’t there?
There’s lots of smart, intelligent talk. There’s lots of impressive, creative marketing. There’s lots of building other people up. But there’s not too many actual, real positive results – are there?
If these businesses were so good at what they do, wouldn’t they boast about an incredible success rate and have hundreds of case studies?
But instead, they reuse the same case studies as results. And they bring in 100+ new businesses every year, only for less than a handful to see the improvements they want.
We know. As we’ve been one of their clients before.
All around us we saw passionate business owners paying large sums of money and continue to:
- Be stuck working long into the night (and putting in extra hours on weekends too)
- Be frustrated and disheartened at their efforts as nothing seemed to get traction and work
- Be stressed by their financial situation and show up around their family as someone they weren’t proud of
- Be told the answer was just “work harder” or “do it better” when they were clearly crying out for help
They didn’t need more theory.
They need priorities. They needed structure. They needed execution. They need customised approaches.
They needed something real.
And that’s why ARC exists. It’s the reason we began.
To finally give hard-working, passionate Australian Business Owners what they deserve. Proven tools, systems, processes and straight-talk that’s built from scaling multiple 7-figure businesses across different industries.
No corporate fluff. No recycled ideas from people who have never actually done it. Just results.
At ARC we believe your business should support your life, not consume it.
We’re not here to be a guru. We’re here to be your partner.
If you want to build a better business that positively impacts your employees life, your families life, and the lives of those you serve – let’s make that a reality, together.
Andrew Redding.
Your Vision Is Our Vision
“To inspire lasting positive change among business owners, resulting in better businesses, employers, families and children. Ultimately making a meaningful measurable difference in the world.”
At ARC Business Development, our core belief is simple: a thriving business is your path to living the best life possible. We are committed to helping you build a better business and life. One with more revenue, more profit, more impact on the people you serve. One that is a vehicle to giving you, your family, your employees and their families a better life. That’s our vision too. As it’s our goal to make a meaning, measurable difference in the lives of Australian Business Owners.
I Love Business.
I left school at 16. People said I wasn’t anything special. I started my apprenticeship, got my trade, and that was supposed to be it. On the tools for the rest of my life and maybe run my own small local thing when I had more experience.
Turns out, I love business. I built a $10M air conditioning business and sold it. Scaled another business to 7-figures and exited. Then did it again two more times with different businesses in different industries.
I don’t like BS. I’m not a guru. I’m just a down-to-earth Aussie Bloke that loves business and has come to love the feeling of helping other business owners achieve their dreams like I achieved mine.
If you’re interested to know more about my story and why so many Australian business owners trust me, you can start here.
Download Andrew's eBook
If Nothing Changes, Nothing Changes
Learn how Andrew’s business journey became the groundwork for ARC, a system built to help everyday Australian business owners get clarity, take action, and build better businesses.
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Our Values
We Are Role Models
at All Times
How we carry ourselves, what we say, do or don’t do is seen by others – whether it’s fellow group members, your own team, or customers. We must lead by example, showing excellence in everything we do. Our actions speak louder than words and should inspire others to strive to be their best.
Everything We Do, We Teach. Everything We Teach, We Do.
First, practice what you preach. Then, adopt the mindset of teaching others what you learn. This approach not only reinforces and embeds our own learning, but also ensures that we teach and share key points with our teams. We document, systemize, and simplify lessons to make it easy to implement in our business.
Extreme Ownership and Continual Improvement
We take full responsibility for every situation and look at ourselves first – asking, “What could I have done better?” We don’t make excuses or blame others, external factors, or luck. Instead, we debrief, learn from every experience, and focus on continual improvement.
We Value Effective Communication
How we carry ourselves, what we say, do or don’t do is seen by others – whether it’s fellow group members, your own team, or customers. We must lead by example, showing excellence in everything we do. Our actions speak louder than words and should inspire others to strive to be their best.
We Get
Shit Done
First, practice what you preach. Then, adopt the mindset of teaching others what you learn. This approach not only reinforces and embeds our own learning, but also ensures that we teach and share key points with our teams. We document, systemize, and simplify lessons to make it easy to implement in our business.
Who Shares
Wins
We are an open book group that wants the best for each other, just as much as for ourselves. We share knowledge, strategies, our own lessons learnt and support wherever we can. A team always achieves more than an individual, so be the team member who lifts the whole group and contributes to everyone’s success.
Genuinely Nice People
We’ll spend a fair bit of time together in this group, and I want to invest in helping people who are not only successful but also genuinely good people. If we’re taking time away from our families to grow and improve our businesses, there’s no tolerance for assholes, backstabbers, or people who are just not good people at their core.
Self-Awareness
We continually develop our self-awareness. It’s a skill that takes focus and evolves as we do, enabling us to recognise and navigate our own emotions as well as those of others. Self-awareness helps us adapt in the moment, make better decisions, and positively impact every aspect of life and business.
The ARC Team
Meet The Faces Behind The Brand
Andrew Redding
Purposeful Entrepreneur | The Practical Business Coach
Andrew Redding is a no-nonsense entrepreneur and business coach who helps business owners cut through the noise and achieve real results.
After leaving school at Year 10, he built Valley Air-Conditioning into a $10M+ business with a team of 50, later developing the 10 Fundamentals of Business – a framework for sustainable success.
As the founder of ARC Business Development, Andrew works with business owners ready to scale, execute, and take control of their business and life. His coaching is built on proven strategies, real accountability, and a relentless focus on results.
Katie Wallace
Operations Manager | The Architect of Order
Katie has built businesses, led teams, and mastered the art of turning chaos into structure. With a background in operations, sales, events, and finance, she creates seamless systems that keep businesses running smoothly.
Beyond strategy and spreadsheets, she’s passionate about mentoring young women into leadership. A self-confessed control freak (in the best way), she brings warmth, humor, and no-nonsense efficiency – keeping the wheels turning even when everything else is up in the air.
Simon Bernasconi
Head of Strategy | The Process Visionary
Simon Bernasconi is the Head of Strategy at ARC Business Development, where he drives creative direction, marketing strategy, and internal operations.
With a background in business coaching, marketing, and technical operations, he’s passionate about solving problems, optimising processes, and helping businesses grow.
Originally from Australia, Simon now lives in the Philippines. When he’s not refining systems, he’s training in Muay Thai, running, or exploring the outdoors – all with a mindset of continuous growth.
Janelle Baluyan
Marketing Manager | The Connection Curator
After 11 years in marketing at a Fortune 500 company, Janelle left corporate to build a life on her terms. Now, she runs two businesses – one improving construction quality, the other delivering tailored marketing and creative solutions.
Passionate about purposeful work, she helps businesses craft the right message, connect with the right audience, and turn strategy into success.
Fadzli Fauzi
Senior Creative | The Brand Visionary
Fadzli Fauzi is a seasoned creative with expertise in brand strategy, graphic design, and art direction.
Before joining ARC, he led creative projects for major brands like Disney, Paramount, Mazda, and Qatar Airways. His experience spans PR, events, music, sports promotions, and corporate branding.
With a keen eye for detail and a passion for storytelling, Fadzli ensures ARC’s brand and messaging are both impactful and visually compelling.
Nick Maier
Messaging Designer | The Conversion Artist
Nick is a copywriting and marketing fanatic. Since 2013 he has been designing conversion systems and crafting simple, compelling, clear messages spanning across a variety of industries
With extensive advertising knowledge and experience, he loves the art and science that lies behind growing purpose-driven businesses
Away from work he loves playing social basketball, spending time in nature, reading, and enjoying some (legal) bootleg Bob Dylan music.
Mona
Marketing Assistant | The Storyteller
Mona is a marketing professional based in the Philippines with a focus on multimedia creation. With a background in psychology, she sees marketing as a way to connect with people by understanding what they feel and need, then turning those insights into stories and visuals that people remember.
Now growing her journey with ARC, Mona combines her understanding of people with design and strategy to create content that not only captures attention but also builds real connections. Beyond work, she finds inspiration in hiking and exploring the islands of the Philippines, always seeking new perspectives to bring into her craft.
Delivering Results. Driving Change.
The Impact We've Had On Small Businesses... Just Like Yours
How Strategic Planning Took a Startup From $75K to $900K Months in 18 Months
Chris scaled Prime from $75K to $900K monthly revenue in 18 months until supplier politics destroyed everything overnight. But here’s what matters: the systems he built are bulletproof. He’s already rebuilding, and this time it’s unstoppable.
This Leadership Framework Boosted Team Efficiency 40% Without Adding Field Team
Dane increased profit by $250K in 10 months with the same field team. Three consecutive record months, 55% quote win rate, zero discounting. The secret: confidence to fire bad clients and the systems to serve good ones properly
The Financial Framework That Saved a Business From $180k Debt & Bankruptcy (and turned it into a $100,000/mo success)
Dave was $180K in debt and three weeks from closing. Eight months later: debt eliminated, consistent $100K+ months, Fridays completely off. The difference? Stopping the bleeding first, then building systems that made firefighting obsolete.
How A Delegation System Let a 26-Year-Old Move Interstate And Open A Second Location And Saw Both Locations Grow
Jacob built New Edge to $1.1M, then moved 1,000km away and opened a second location. Normally, this would mean both locations would suffer, but Jacobs actually got better and grew without him there 24/7. Seven full-time staff now run operations while he focuses on strategy. This is what happens when systems replace the owner as the bottleneck.
How One Execution Framework Doubled Trae’s $1.5M Revenue and Cut His Workload to 3.5 Days A Week
Trae doubled revenue to $3.5M while cutting his work week to 3.5 days. No theory, no fluff, just systems that turned a trailer manufacturer into a local business empire. The kicker? He bought his dream farm before turning 26, while his competitors are still answering calls at midnight.
Get Exactly What You and Your Business Need
Ready to grow your business to the next stage? Connect with our team to see which ARC Program is the best fit for you.
See why our programs have a 95% success rate in helping businesses grow to their next stage